Creative Director

Shawn Park

Senior Art Director

Natasha Katz

Role

Senior designer, concept contributor, branding, digital and print design, and illustration

Team

Kristi Mikesky (copywriter)

This project was created at Sephora.

Challenge

With the success of Happening at Sephora, our first campaign of the franchise was Prom 2019. Launched in the spring, we wanted to bring teens into store to either get their makeup done or learn how to do it prior to their big day.

Solution

We brought four young influencers on board to showcase four different looks, ranging from subtle to striking. Emojis added a touch of fun to the campaign, acting as stickers in print and digital assets or used as a framing element in video.

The campaign successfully brought in, on average, 100 reservations per store where it was offered with over 1,200 total bookings.