Swift Navigation / Precise, centimeter-accurate GPS technology used for architecture, drones, and construction, at a tenth of the price of the competition.

Creative Director

Dan O’Brien


Designer, brand identity


Keith Pacoma, Janeece Pourroy, Ronnie Montoya

This project was created at Michael Patrick Partners.


With the launch of a new product, Swift Navigation wanted to refresh their identity in order to bring brand value to the company and reinforce its competitive place in their industry.


An identity was created that shows speed and agility, as well as incorporated their bird element from their previous identity, a swift. With this recent refresh, Swift's brand has been upgraded to become more edgy and cool. This identity has since been carried over to different applications, including a website, presentation, business system, and brand identity guide.