Creative Director

Dan O’Brien

Role

Designer, brand identity

Team

Keith Pacoma, Janeece Pourroy, Ronnie Montoya

This project was created at Michael Patrick Partners.

Challenge

With the launch of a new product, Swift Navigation wanted to refresh their identity in order to bring brand value to the company and reinforce its competitive place in their industry.

Solution

An identity was created that shows speed and agility, as well as incorporated their bird element from their previous identity, a swift. With this recent refresh, Swift's brand has been upgraded to become more edgy and cool. This identity has since been carried over to different applications, including a website, presentation, business system, and brand identity guide.