SmartBiz / Growing out of the 2008 financial crisis, SmartBiz offers SBA loans to small businesses at affordable and low interest rates.
Creative DirectorDan O’Brien
RoleDesigner, UI, web banners, print materials
TeamRonnie Montoya, Keith Pacoma
This project was created at Michael Patrick Partners.
ChallengeIt had been two years since SmartBiz launched their original website in 2013 and it was beginning to look dated. SmartBiz came to us, looking to create a new look that could compete with other companies in the market and that would incorporate the concept of their key vertical markets into the website visuals.
SolutionSeveral design modifications were applied to the website and carried over into other marketing elements. Colorful typography and flat icons emphasized key information and reduced the amount of text while bands of color highlighted testimonials from their customers. SmartBiz’s vertical markets were shown in warm, aspirational photographs of business owners and overhead shots of materials used by individuals, symbolic of their trade.
Many of these elements have been applied to refreshed marketing materials including web banners, one pagers, and partner presentations.